Never before have consumers been offered more entertainment choices than right now. And with all that choice we’ve rediscovered a basic truth – when consumers are free to choose, they choose the best.
So our mission is simple, empower the best artists in the world to create ground breaking music.
We do this by pairing some of the world’s most popular artists with the icons of music, their musical mentors if you will, and allowing them to fulfill a dream in a casual unscripted atmosphere. We take the entertainers and musicians out of their normal comfort zones and put them in a new live comfort zone with a bit more edge. It’s intimidating in a positive way. A little like working without a net. When you mix great singers, entertainers and musicians, sparks fly and you get some classic and timeless moments.
That’s what we are all about.